Business — 15 October 2015

Why Do Some Businesses Crash in a Few Months of Their Setup

If you take keen interest in businesses and the way they run, then you might know that many small businesses fail in the first few months after these are established. However, you may be wondering about the reasons behind this fact if you have not cared to study them. Here, we explain how even some strong-footed businesses come down so soon.

Insufficient market research

This is a primary reason why many businesses cannot set their ground right in their niche market. Entrepreneurs either do not conduct sufficient research on their target market or leave a hole while assessing the needs and priorities of their potential customers. It is highly important to be in the shoes of your customers if you want to succeed at the first step of your business establishment.

Lack of uniqueness

Since a business cannot survive without offering something special in a competitive market, many businesses come down for the simple reason of being as common as their competitors are. There are many business owners who simply hope to become an entrepreneur, without working on their business idea and making it unique in the eyes of their customers. Such businesses have great chances of crashing down when they cannot add any value for clients.

Ineffective communication

Communication of business values to one’s customers is a critical part of setting up and growing a business. If communication becomes unclear or non-convincing, then clients may also not give value to a business. This can happen because people may not find a connect with such a business.

Shaken business and leadership models

No business can survive without a strong model that works in practicality. It is also important for the top leadership of a firm to be prepared to handle the challenges of a cut-throat competitive market. Several businesses simple come down because their leaders are unprepared to manage a new establishment or apply an irrelevant business model.


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Ruchika Pahwa

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