Business Featured — 01 December 2015

Why Do Companies Hold Contests

You may have noticed several firms holding contests for their fans on social media or for their prospective customers at their outlets. Do you wonder why companies spend on having such contests or sweepstakes? If you do, then we are going to tell you the major reasons behind this time and resource investment made by firms.

To attract more followers

Contests are used as powerful marketing strategies by several firms. They hold contests to attract people who had not even heard about their business. Holding contests helps companies in building a strong fan base. It is a kind of promotion they do for their brand so more people become aware of their offerings and values, as well as join their follower base.

To connect with people

Holding contests is not only a means of attracting more people toward a brand, but is also a way to engage those fans interestingly. Through a contest, a firm can connect with many new people at an individual level and strengthen its connections. People actually get involved with a brand when they contribute their ideas and content to that brand through any type of contest.

To know about target audience

It is not simply about promoting a brand by holding a contest. Companies also do it to know more about the people who may be interested in their offerings. They want to understand the thought processes and choices of those individuals when they relate to the firm. Contests are great for gathering a lot of information about the target audience of a business.

To do instant marketing

If a business holds a contest that involves you to invite your friends and relatives, share their contest posts or visit their business website links, then it is a quick way of marketing through you. They are reaching many more people on an immediate basis. Their thousands of fans can spread the word wonderfully. Contests are interesting ways to create an instant buzz and these are also found to be quite effective.


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Ruchika Pahwa

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