If you Google the term “SEO”, you are bound to get bombarded with results leading you to websites that tell you how to ensure that your website gets as many hits as it possibly can. While there are plenty of these advice columns that tell you how you can optimize content without resorting o cheats, there are unfortunately still plenty of them that advise readers to be a little underhanded and buy backlinks to get ahead in the SEO race. We examine why people indulge in such practices even though they clearly know that these are frowned upon.
