Wal-mart is one of the best known chain stores in the world and in most parts of the developed and developing world, they can be found in virtually every major city. Here are some of the other reasons that make people go to Wal-mart.
They have no other option
Wal-mart is a corporation-owned retail chain and it has pursued a very aggressive business strategy in most nations of the world. The modus operendi the retail giant uses includes huge financial commitment to a region, opening a large number of stores and replacing existing stores by offering too good to be true discounts during the inaugural period. Thanks to this predatory business strategy, Wal-mart is able to drive competitors into the ground easily and in the end, people have no other option left so they HAVE to go to Wal-mart.
To get a wider variety of products in one place
Thanks to its corporate ownerships, Wal-mart is able to provide customers of any location with a wider variety of products under one roof than any other competitor can. Since the retail giant can afford to dedicate entire aisles to a single type of product, like breakfast cereals for example, shoppers who want to explore more brands go to Wal-mart.
To avail discounts
Being a large, multi-national retailer chain, Wal-mart is able to place itself at a crucial juncture of the supply chain, i.e. at the sales end and can afford to buy products directly from manufacturers. This eliminates middlemen and since Wal-mart buys everything in sizable numbers, it is able to stock its aisles with products that are cheap for it to buy. This allows the retailer to keep its prices lower than that of any other competing store in a region and allows the store to offer huge discounts and better deals to customers.
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July 08, 2018
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