You would have come across varied news about several leading print media companies being bought by Internet billionaires. Do you think it is a style trend or their deep interest in journalism that leads them to adopt even the battling print news businesses? Well, here are some reasons why these renowned billionaires keep their eyes on businesses related to journalism.
To save journalism
Some capitalists feel that making an investment in journalism and bringing this traditional business online can be a great way to strengthen it. They find it in their growing interest to save and preserve these businesses. This is because journalism is an important part of society and can be a key driver behind government accountability and citizen engagement. Thus, bringing such businesses online to reach a wider audience can be an effective way to transform regular readers into involved citizens.
To benefit by displaying innovation
It is usually believed that print journalism suffers a lot due to poor infrastructure and traditional practices. Its digital expertise is way behind the latest digital technology. Thus, some billionaires with strong digital architectural capabilities invest in journalism so it could receive a boost in terms of its digital technology and architecture. They are of such hope that improved digital expertise could offer tangible outputs and these outputs are beneficial for them in comparison to the input they have given to this business.
To make journalism a profitable brand
Internet billionaires investing in journalism also hold a thought to convert journalism into such a brand that can attract funding. This is being done by enhancing the content that appeals masses. Content can be transformed using latest technological tools and online resources. This content from a particular business can be made likeable for people so it would become a brand for them. An established brand then has the capability to attract all sorts of funding.
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