Featured Internet — 16 October 2015

Socia lMedia Marketing

While a few firms may not recognize the need for Internet and social media marketing, most of the companies now need to market their new and existing brands on these platforms. While it is not mandatory, it has become a requirement, considering the cut throat competition in every business sphere. Check out what else lures or forces these businesses to market their brands online.

Wider reach and higher brand recognition: Every brand needs visibility to survive in the target market. Social media offers various platforms to firms that can be utilized to spread their wings. By sharing relevant brand information, companies can attract a lot of people to try their products and services. Happy customers also help in widening the reach and establishing the recognition of a brand on social media, as they are in touch with many friends and relatives having similar taste.

Connection establishment: Social media provides a wonderful opportunity to brands so they can connect to their target customers in a direct manner. It lets them engage in meaningful and value-adding conversations with clients who buy from them. This not only gives companies a direct feedback, but also helps in gaining the loyalty of existing clients and making further connections in an easier manner.

Higher conversion rate: Through online platforms, companies can also generate more leads in comparison to what they may do through traditional marketing modes. They can develop interesting and appealing content in varied forms like images, videos, posts or blogs. This helps in attracting more people toward their brand and letting them react. Through positive interaction, brands can actually pull more people toward them.

Higher returns with decreased marketing costs: If companies are able to develop strong content for online media, then they can achieve a lot more than expected and at lower marketing costs. This can help them beat their competition by gaining superior brand authority.

Written by Ruchika Pahwa

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Ruchika Pahwa

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